Shy, painfully awkward, and still living at home with his mother, Richard La Ruina decided at twenty-five to finally take control of his life and become the kind of man men admire and women desire. He is now a 'natural' at attracting girls and one of the world's most renowned pick-up artists.
As founder of PUA Training (Pick-up Artist Training), Richard has personally coached thousands of men through their own dramatic transformations. Now he brings that experience to you, delivering field-tested methods and easy-to-use tools for attracting the women you want.