Cover art for Customer Sense
Published
Palgrave, May 2013
ISBN
9780230341739
Format
Hardcover, 198 pages
Dimensions
23.5cm × 15.5cm × 1.6cm

Customer Sense How the 5 Senses Influence Buying Behavior: 2013 by

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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

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