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Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating ...
Create a successful marketing campaign on Facebook with this updated guide With more than 600 million active users and more than 30 billion pieces of ...
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news ...
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these ...
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the ...
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How to harness your passion, develop your platform, and build a community of fans to sustain your micro-business If you dream of launching your own ...
Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions ...and tapping into these online communities has ...
Master today's most powerful marketing tool for instant customer engagement! Today's customers have no patience for a long-winded marketing pitch. What they want ...
Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing ...
Put "engage" front and center in your social media marketing engagement strategies!
When you focus on the engagement side of a social media marketing strategy ...
Learn to design professional and effective social media profiles!
Whether you're trying to attract a new employer or get new fans to notice your ...
A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five ...
Discover how to use social media to give your business an unbeatable competitive edge in no time! Written by an internationally renowned social media guru ...
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion ...