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Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to ...
Discover the Powerful Force Behind What We Buy, What We Do, and Who We Want to Be
We all try to influence others in our ...
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller ...
The most important brands in the world make us feel something They do that because they have something they want to change. And as customers ...
Part design experiment, part critical theory, part how-to manual, What Is Post-Branding? offers a creative counter to branding's neoliberal orthodoxy
Brands aren't just ...